Course: Design Lab
Year: 2022
Year: 2022
Bff is a mobile app that enables its users to meet new friends based on personal stories and mutual interests. The app is designed for young people, between the ages of 20-30, who are looking to connect with others in their surrounding area.
The Problem
Due to covid-19 and lack of routine activities, people find themselves
looking to meet new people and increase their social circle.
The Solution
An application that allows young people aged 20-30 to expand
their social circles by getting to know each other through their own stories.
their social circles by getting to know each other through their own stories.
The Process
Statistics And Conclusions
I created a survey to check how many people aged 20-30 experience
loneliness in their everyday life, what is the reason for this and how can it be reduced.
The main conclusion that emerged from the questionnaire is - People need friends
to relieve loneliness.
Meeting new people online, and hopefully becoming friends with them,
requires more than just a picture. You need to deepen connections through
shared experiences and shared interests.
loneliness in their everyday life, what is the reason for this and how can it be reduced.
The main conclusion that emerged from the questionnaire is - People need friends
to relieve loneliness.
Meeting new people online, and hopefully becoming friends with them,
requires more than just a picture. You need to deepen connections through
shared experiences and shared interests.
Participants - 25 people aged 20-30
Personas
Based on the questionnaire and its conclusions, the personas were created.
To create personas, the questionnaire answers were used to identify needs,
work status, and character traits.
To create personas, the questionnaire answers were used to identify needs,
work status, and character traits.
Overview - Similar Apps
I researched different dating apps, which are closest to the target of my
product, Tinder, OK Cupid, and Bumble.
I researched their flow, how they create a comfortable place for the user
to write about himself and reveal details, what is the most important
thing in the user's profile, which profiles the user is exposed to, and more.
product, Tinder, OK Cupid, and Bumble.
I researched their flow, how they create a comfortable place for the user
to write about himself and reveal details, what is the most important
thing in the user's profile, which profiles the user is exposed to, and more.
As a result, I came to some conclusions and decisions:
1. The user's profile picture - in BFF the most important thing will be
the user's text, not the picture.
2. Relevance - the user will control which stories he will see according
to the categories he chose, it will not be a random algorithm.
3. Guidance - the user will be guided to write a story by guiding questions.
The Flow
Design system
1. Typography - san serif, round and clear in a small size, not too formal.
2. Icons - round like the font, consisting of letters and illustrations.
3. Color - the main color is orange, showing warmth and energy, a color
not identified with other dating apps.
2. Icons - round like the font, consisting of letters and illustrations.
3. Color - the main color is orange, showing warmth and energy, a color
not identified with other dating apps.
Screens
Feed
The feed appears only after the user registers in the application
and uploads at least one story.
The page contains stories of other users based on the user‘s
distance and defined categories during registration.
and uploads at least one story.
The page contains stories of other users based on the user‘s
distance and defined categories during registration.
Uploading A Story
The stage of writing the story is divided into 5 parts: categories,
questions, format, getting an assist, and writing the story.
These parts are intended to cut long stories short, get to
the heart of the story and guide users who have difficulty writing.
questions, format, getting an assist, and writing the story.
These parts are intended to cut long stories short, get to
the heart of the story and guide users who have difficulty writing.
Onboarding
In the onboarding, the user will receive an explanation of what
the application is and how to use it. In addition, the user will have
to fill in his personal information and preferences to continue using
the application, as in the categories and distance range stage.
the application is and how to use it. In addition, the user will have
to fill in his personal information and preferences to continue using
the application, as in the categories and distance range stage.
Landing Page
On the landing page, the user will receive a short explanation
of the use of the application, recommendations from
other users, and a link to download the application.
of the use of the application, recommendations from
other users, and a link to download the application.
